Sunday, July 26, 2009

Free Publicity!

You're a small-business owner, an expert at and in everything (or at least it feels like that). You’ve figured out the majority of it: customer service, marketing, management, finance, and product development. When it comes to PR however, well, not really. You wrote an awesome press release and spent valuable time making follow-up calls – and nada…. nothing.

Getting media attention is a top priority, you know, but you can't afford a publicist just yet. The good news is you may not need one.

Journalists are turning to alternative sources to find stories. With layoffs and cutbacks journalists have turned to these handy source sites to find leads. Sign up for a "source" account and get their inquiries e-mailed to you directly. will send you up to three e-mails a day with 15 to 30 inquiries or listings in each one. If you see something you'd be a good fit for, send a note to the reporter.

Profnet from PR Newswire offers quite a few avenues for promoting your business, but you’ll have to pay for this one. You can create a profile that journalists can see and also browse specific listings.

Bonus PR Helpers:
10 Powerful Ways to Boost Business With Free Publicity

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