Thursday, June 4, 2009

Improve Your Internet Presence

Newsletter - You can send out a monthly newsletter that gives all the news from last month to all the subscribers who have signed onto your website. This way, people can forward this to their friends and bring more business to you.

RSS - Allows people who frequently visit your website to receive updates from the entire website on their RSS reader. You can have multiple RSS feeds (news, product updates, blog), and this way people can sign up for the one they are more interested in.

Blog - Write interesting things for your customers every few days. It is best to set up a schedule. Blog on Mondays and Thursdays, keep it consistent week after week and your visitors/clients will expect to see it. Always keep one blog article on the back burner in case you come down with the flu or something - you can still keep up.

Make profiles on Social Media Sites - Facebook, MySpace & Twitter are a must. Local - Localtweeps and Tweeple Pages

Track and analyze your web site traffic. This is one of the most important tools at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. You can improve usability, identify bottlenecks in website navigation, track media and promotional mixes, increase customer acquisition and more through web traffic analysis. If you take the time to understand this data, you can begin to understand the motivations and interests of your visitor/client. Recommended: Google Analytics

Get Graded - Website Grader Website Grader is a free seo tool that measures the marketing effectiveness of a website. Run your site through the Website Grader and TAKE the advice!

Make sure your Website is Clear and Concise - Your internet marketing methods should have a clear purpose, meaning that every page on your site should focus on getting the visitor to take an action. This could be filling out a form, sending an email, purchasing something online or making a phone call, or just simply moving on to the next step. It is important that you compare your website to an actual store. Is everything clean and organized, or is it messy and cluttered? Many websites give bad first impressions with things that could easily be avoided. Broken links are a sign of sloppiness that are fairly common. There are several websites that will automatically scan your site and identify any broken links. Seeing little red "x's" where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? Make sure your site maintains its look amd functionality with ALL popular browsers such as Internet Explorer, AOL and Firefox. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

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